I-A-Q #8: People Before Profit
Happy Monday!
Here is an Idea, an Action, and a Question to consider this week.
Idea
During a recent closing, my buyer was supposed to get a golf cart with the sale. The seller didn’t read the contract as it was written and took the golf cart in the move—not knowing it belonged to the buyer.
I could’ve told my buyer, “tough luck,” but instead, I bought them a $15,000 golf cart.
Why? Because people are always more important than profit. In the long-run, the relationships I create are much more valuable than earning a few extra dollars here and there. (And this particular buyer gave me several referrals post-sale because she saw how much I care about my clients.)
It’s not all about the money.
Action
Watch Pace Morby’s “bunnies story” as a keen reminder of the value of putting people first.
Question
When’s the last time you put profit first? How did it work out?
See you next week,
Matt “Roar” Gardner
Real estate investor-agent, Author of Supersonic Real Estate: Light Your Afterburner to Accelerate Your Investor-Agent Career (Coming Soon!), and keynote speaker
