🔁 Spring Cleaning: Website Edition
Happy Monday!
Here is an Idea, an Action, and a Question to consider this week.
Idea
Your digital presence serves as a virtual storefront. Prospective buyers and sellers will often have their first interaction with you through your website. This makes it paramount that our websites are not just functional, but also engaging, current, and a true reflection of our unique value as agents/investor-agents.
Make sure you hit refresh on your website often to keep it fresh and functional. Here are some steps to take:
Audit Your Website
Start by taking a thorough look at what you currently offer online. Just as you wouldn't let your physical office accumulate clutter, your website should be free of outdated content. Regularly check for broken links, which can frustrate visitors and drive them away. But beyond just these basics, dive deeper. Analyze how your users interact with your site. Which pages do they spend the most time on? Which ones do they skip? This behavior can provide insights into what's resonating with your audience and what's not.
Content Revitalization
Once you've cleaned up outdated elements, focus on rejuvenating your content. Update or remove any pixelated or stock images. Invest in high-quality photos. Your website should also serve as an informational hub. Regularly updated blog posts that offer value, such as tips for first-time home buyers or local market analyses, to position yourself as a trusted expert in your field. Also, don’t forget the power of social proof. Client testimonials and success stories can be the deciding factor for a potential client on the fence about choosing you as their agent.
Design Enhancements
Your website’s design is often the first impression clients have of you. It speaks volumes about your professionalism and attention to detail. With a significant number of users accessing websites from their smartphones, a mobile-optimized site is no longer a luxury; it's a necessity. Moreover, consistent branding evokes professionalism. Ensure that colors, logos, and fonts are consistent across all pages. For your property highlights, interactive elements, like virtual property tours, can offer a lot more for potential clients as well.
SEO Optimization
Lastly, it's not enough to have a website if no one can find it. SEO, or Search Engine Optimization, is your tool for visibility. Concentrate on local SEO strategies. After all, real estate is all about location. Make sure you appear in local searches by optimizing for your area. Work on building quality backlinks, which enhance your site's credibility and ranking. Remember, a slow website can deter potential clients and harm your search engine rankings. So, ensure your website is optimized for speed and performance.
In real estate, as in many industries, standing still is moving backward. Embrace the tools and strategies at your disposal, and let’s navigate this market with confidence and innovation
Action
Choose just one of the above steps to complete this month. So by May 2024, your website should either be completely audited, your content revitalized, your design enhanced, or your SEO optimized. Pick something and go after it!
Question
When’s the last time you cleaned your website from top to bottom, left to right?
See you next week,
Matt “Roar” Gardner
Real estate investor-agent, Author of Supersonic Real Estate: Light Your Afterburner to Accelerate Your Investor-Agent Career (Coming Soon!), and keynote speaker.
