🍽️ Do You Waste Time Lunching?
Happy Monday!
Here is an Idea, an Action, and a Question to consider this week.
Idea
As an entrepreneur, it’s important to spend the majority of your time focusing on income-producing activities. And building relationships is certainly an income-producing activity. But watch out for the pitfall that seems to plague every investor-agent at some time or another: becoming a relationship busybody.
Don’t allow growing relationships to take over the majority of your business focus. It can become an excuse for not getting other work done. Sounds obvious, right? Well, unfortunately, I’ve seen numerous investor-agents spiral in this downward direction when they either don’t know what else they should be doing or want to keep avoiding the more difficult areas and objectives. Rather than growing their business, they spend all day in and out of the office jumping around from coffees, lunches, and other meetups with agents they already know. This pattern is simply a way of creatively distracting yourself from getting actual business accomplished.
Avoid this pattern, and you’ll avoid this pitfall.
Action
Cancel an upcoming lunch, coffee, or social gathering that is superfluous. Replace that time block with an income-producing activity.
Ideas:
Make cold calls
Send out mailers
Use social media to find new leads
Offer to host open houses for listings
Update your website
Start a real estate blog
Improve your social media profiles
Take courses or attend workshops to learn new skills, earn additional certifications, or stay updated on industry trends
Reach out to previous clients for check-ins, market updates, or to offer your services for their future real estate needs
Question
Do you spend the majority of your focus on income-producing activities?
See you next week,
Matt “Roar” Gardner
Real estate investor-agent, Author of Supersonic Real Estate: Light Your Afterburner to Accelerate Your Investor-Agent Career (Coming Soon!), and keynote speaker.
