❄️The Market Isn’t Cold––We’re Just in a Planning Phase
Happy Monday!
Here is an Idea, an Action, and a Question to consider this week.
Idea
Many people think the real estate market is either:
Hot or Cold
Up or Down
High or Low
Good or Bad
Booming or Busting
Thriving or Dying
I think the real estate market is either in a:
Growing Phase or Planning Phase
During Growing Phases, we see, well, growth. Your phone won’t stop ringing, your inbox is flooded, and your pockets are (if you’re doing it right) overflowing.
During Planning Phases, however, we see, well, stagnation. Your phone is quite silent, your inbox is barren, and your pockets are (if you’re doing it right) full––but not bulging.
This isn’t totally black and white: there’s planning that happens in Growing Phases and there’s growing that happens in Planning Phases. But generally speaking, as investor-agents, we’re either growing or…we’re planning.
Going against these natural market trends will land you frustrated:
If you’re trying to plan when you should be growing, you’re missing out. Come winter, when you should have lots of acorns to keep you fat and happy, you’ll, instead, be desperately knocking on the doors of other squirrels, asking them to share their wealth.
If you’re trying to grow when you should be planning, you’re likely miserable. You wonder why nothing’s happening, why things aren’t the way they should be. You might even consider leaving the industry all together.
Here’s another metaphor in case squirrels aren’t really your thing: You need to paddle when it’s time to paddle, and pop up on the board when it’s time to ride the wave to the shore. Pop up too early, and you’ll miss the wave. Jump on too late, and you’ll wipe out. Both result in maddening frustration. Both result in you questioning why you tried surfing in the first place.
Agents: As you probably are keenly aware, WE ARE IN A PLANNING PHASE! So let’s plan, shall we?
Here’s how I’m planning:
I’m still conducting my monthly meet-up. This is how I broaden my network, find opportunities, and find the best and the brightest in my area.
I’m creating new lines of business. I’m in the final creation stages of my first online course. (Stay tuned for more!)
I’m continuing to look for opportunities to strike for my clients and myself. This is the time to be patient and wait for motivated sellers and opportunities.
Action
Sit. Think. Start planning one thing that will positively affect your business. (Maybe it’s refreshing your website. Maybe it’s building a new revenue stream. Maybe it’s broadening your scope…)
Question
In the last six months, have you been planning, growing, or complaining?
See you next week,
Matt “Roar” Gardner
Real estate investor-agent, Author of Supersonic Real Estate: Light Your Afterburner to Accelerate Your Investor-Agent Career (Coming Soon!), and keynote speaker.
PS:
Hit reply and share your thoughts on the Planning vs. Growing Phases.
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