I-A-Q #18: Want to Find Deals? Stack, Baby, Stack!
Happy Monday!
Here is an Idea, an Action, and a Question to consider this week.
Idea
A common technique to find deals is to create a list of motivated sellers. For example, tax-delinquent homeowners are often motivated to sell, but what if you were to cross-check––or “stack”––a list of tax-delinquent sellers with a list of people who have also filed for divorce? This new, smaller list will contain extra-motivated sellers. They clearly have issues with their spouse and owe taxes? Surely they’ll want to get out of that property as soon as they can!
You can also try to stack more than two motivation indicators, like tax delinquency, utility cutoffs, divorce, probate, etc. A lot of these lists are public, so you can access them and find sellers who are extra-motivated. You can also access these lists through programs like REI Sift (www.reisift.io/), which is an entire ecosystem for agents and investors to find deals.
By focusing on very specific niche marketing, you’ll benefit from higher conversions as well as a reduced marketing budget, as you’ll only be marketing to a fraction of what your original list may have been.
Action
If you want to understand list stacking, enroll in REISift’s FREE sales and marketing course. This is worth your time.
Question
What are some of the unique lists that you would stack? (Hit reply and let me know! I respond to every email.)
See you next week,
Matt “Roar” Gardner
Real estate investor-agent, Author of Supersonic Real Estate: Light Your Afterburner to Accelerate Your Investor-Agent Career (Coming Soon!), and keynote speaker
